Skip to main content

The Millennials

What or who are the Millennials? They are the generation that was born between 1982 - 2000 and they just starting to come into their own. My youngest daughter belongs to that group.

I first heard that term in the CBC radio interview I talked about in July.Then today I received a newsletter from Fire Mountain Gems and they had a link to an article from the Jan/Feb Issue of Crafttrends magazine where they interviewed Millennials to help them understand their shopping habits and what makes them tick.

Here is the part I found most interesting about who the Millennials are and what makes them tick:
"A few years ago no one really paid too much attention to the Millennials -- the 73 million Americans born between 1982 and 2000. But they are now: by the year 2010 the Millennials will outnumber both Baby Boomers and Generation X. And if you think you know all there is to know about the Millennials you'd be wrong. They are too mercurial to pin down.

Millennials believe they can do it all and do it very well. They do not believe that just because they are young they are less capable of holding a job Boomers and Xers worked long and hard to get. Millennials are teamplayers; they play to win and they are not afraid to let you know that. And they want what they want -- right now.

We were all pretty complacent, thinking we could handle the Millennials when the time came, but we were wrong. Their elder statesmen are out of college now and they are wreaking havoc in the workplace. Our phones have been ringing off the hook the past few months as businesses of all kinds call to book our Millennial-Think programs.

See, the Millennials believe that the rest of us should change to accommodate them, not the other way around. And they are not budging. You want them to work on a weekend when they have other plans? Good luck. Friends and family come first. Think a training session, classroom style, is a good idea? Not anymore. Video games and interactive Web sites are a huge part of a Millennial's world; they tend to learn better when things are interactive. Millennials prefer instant messaging and text-messaging over e-mail. But don't get excited about the prospect of advertising via text-messaging: texting is for friends and family only. And forget about voice-mail. That's way too old school for them.

We asked which television shows and/or magazines influenced our panelists. They like The View, The Rachael Ray Show and the Ellen DeGeneres Show. Oprah and Martha, not so much. Their comments included, "Martha's too old and too much of a perfectionist" and "Her projects cost too much."

Millennials tend to watch DIY programs that help them with decorating. And because these shows highlight color and fashion trends, they use them as crafting and scrapbooking resources.

At the end of the program we asked each of them to tell us one thing that would make them choose one store over another. Here's the condensed version of what they said:

* Do it better.
* Respect me. See me as a customer, not as an age.
* Offer carts and strollers.
* Be kid-friendly.
* Put in a play area.
* Offer more things digital.
* Offer incentives.
* Hold upbeat classes and not just baby, vacation, and holiday themes.
* Stay fresh! Change it up often so I won't get bored and want to go somewhere else.
This is just a small part of the article and I strongly suggest that you read the whole one. If you are in the business of selling to young people, this is a must read article.

Comments

Unknown said…
What an interesting article? I had not ever thought of the "millennials". :)

Sara Hardin
marliescohen said…
Thanks for your comment. I am happy that I could offer this article

Popular posts from this blog

Sleep Tip from the Mentalist TV Show

I like watching the Mentalist TV show and yesterday I got finally around to watch my latest recorded show. To my delight and surprise Patrick Jane's character gave this tip to help you fall asleep:

If you have falling asleep you can count sheep or on your in-breath say or think 1 and then when you breath out say or think 2. On your next in-breath say or think 1 and when you breath out say or think 2. Keep on repeating this and you will be surprised that when you wake up it is morning.

Give it a try and then connect with me on Facebook and let me know what happened . . .


How to Make Simple Square Foot Gardening Templates

I am just about ready to start planting my square foot garden. Until now I have used string and sticks to mark things, but then I got an idea of how I could easily make some templates from old plastic election signs. The material was easy to cut with a knife and a permanent marker would help with the design.

At first I thought that I would need a whole bunch of templates, but as I got going I realized that I could actually get away with only 2 templates.


First cut 2 12x12 inch pieces from the plastic signsDraw a grid: template 1: 3 rows and 3 columnstemplate 2: 4 rows and 4 columnsMark the center of each square of the grid by drawing diagonal linesUse the electric drill and a ½" drill bit and drill a hole at each center point.


Template 1

Grid of 3 row and 3 columns (9 plants - holes circled in blue)This can also be used for 1 plant per square foot (hole circled in black and then blue)





Template 2 This one is truly a multi-use templateGrid 4 rows and 4 columns (16 plants - holes circle…

Companion Planting Chart

Have you ever heard of companion planting? Wikipedia explains it very nicely:
Companion planting is the planting of different crops in proximity (in gardening and agriculture), on the theory that they assist each other in nutrient uptake, pest control, pollination, and other factors necessary to increasing crop productivity. Companion planting is a form of polyculture.

Companion planting is used by farmers and gardeners in both industrialized and developing countries for many reasons. Many of the modern principles of companion planting were present many centuries ago in cottage gardens in England and home gardens in Asia.
Check out this helpful chart to find the benefits of companion planting:

Let me know if you found this information helpful and write a comment.